Brand Ads Campaign
Creating a Brand Ads Campaign
This guide covers every step of creating a Brand Ads campaign, the creative requirements, the tier-based bidding model, and the quality-check submission.
How you’re billed & where it fits
Pricing model — CPM (per 1,000 impressions). Brand Ads are billed per thousand impressions: you pay for how often your ad is shown, regardless of clicks. Your bid also determines your tier — Top (minimum bid 20), Second (minimum bid 10) or Third (minimum bid 4) — so the minimum bid is AED 4.
Where it fits — upper-funnel, awareness. Brand Ads put your logo, name and products in front of a broad audience to build discovery and consideration. Reach is high, but ROAS (return on ad spend) is usually lower than Product Ads, because you are reaching shoppers earlier in their journey — before strong purchase intent has formed.
Before you begin
You are signed in and the correct seller account is selected.
Your catalogue has active SKUs to feature in the ad’s product strip.
Creative assets ready: an English logo is required (80×80–1000×500, max 1 MB). An Arabic logo and mobile/desktop banners are optional. All creative must follow Namshi’s Creative Guidelines.
Bilingual copy: brand name (max 20 characters EN/AR) and headline (max 30 characters EN/AR).
Bidding minimums: tiers require a minimum bid of 20 (Top), 10 (Second) or 4 (Third).
Step 1 — Choose the campaign type
Click Create Campaign, select Brand Ads and click Continue. Brand Ads have four mandatory steps.
Step 2 — Product Selection
Pick the products that will appear in your brand ad. This works exactly like Product Ads: use Manual Selection (browse All, Hidden Gems or Bestsellers, search, and Filter by brand/category) or Bulk Upload a list of SKUs.
Step 3 — Brand Details
Enter your brand’s creative content. Every field must comply with Namshi’s Creative Guidelines.
Brand Name (English / Arabic) — up to 20 characters each.
Headline (English / Arabic) — up to 30 characters each.
Landing Page URL — the store link shoppers reach when they tap the ad.
Logo & banner specifications:
- English Logo (required) — max 1 MB, 80×80 to 1000×500 px.
- Arabic Logo (optional) — max 1 MB, 80×80 to 1000×500 px.
- Mobile Banner (optional) — max 1 MB, 1500×500 px.
- Desktop Banner (optional) — max 1 MB, 1600×800 px.
Step 4 — Preview your ad
The Brand Ad Preview shows how your ad will look across the app and website. Switch between Search Page 1 and Search Page 2 placements to check your headline, “Shop [Brand] ›” link and product strip before submitting.
Step 5 — Targeting & bidding
Brand Ads use a tier-based model. Your bid determines which tier your ad is eligible for; final placement within a tier is decided automatically by auction ranking and relevancy.
Top Tier — minimum bid 20.
Second Tier — minimum bid 10.
Third Tier — minimum bid 4.
Then choose a targeting strategy: Auto Targeting (Namshi’s algorithms match your ad to the most relevant audience; minimum bid 4) or Manual Targeting (choose your own keywords and categories with per-target bids, exactly as in Product Ads).
Step 6 — Negative Targeting (optional)
Optionally exclude irrelevant searches by adding Exact or Phrase negative keywords (up to 20 of each).
Step 7 — General Settings
Set the Campaign Name, schedule (Start / End date, or “No end date”) and Daily Budget. Marketplace is fixed to NAMSHI.
Step 8 — Send to Quality Check
Instead of launching instantly, Brand Ads are submitted with Send To Quality Check. Your creative is reviewed by an automated system against Namshi’s guidelines; once approved the campaign goes live and appears in your Campaigns dashboard, where you can monitor performance and pause or resume it. Use Save As Draft to finish later.
Got questions?
Reach out to partner@namshi.com
Related Articles
Product Ads Campaign
Creating a Product Ads Campaign Product Ads promote individual products (SKUs) from your catalogue in Namshi search results and browsing pages. They are the best starting point for a new advertiser: you pick the products you want to push, decide how ...Display Ads Campaign
Creating a Display Ads Campaign Display Ads are banner placements shown in Namshi’s premium slots (for example inside the product-listing grid). They are billed on a CPM basis — a bid per 1,000 views — and, like Brand Ads, pass through an automated ...Monitoring Your Campaigns (Dashboard)
Monitoring Your Campaigns (Dashboard) The Campaigns Overview is your control centre for live advertising. It shows account-level performance, a trend chart, growth recommendations and a table of every campaign — with the ability to filter, sort, edit ...Seller Brand Whitelisting
Overview The Brand Whitelisting tool allows sellers to request approval to sell new brands on Namshi. Through this tool, sellers can submit brand whitelisting requests, track their review progress, manage existing requests, and view all whitelisted ...Ad Campaign Recommendations
Using Ad Campaign Recommendations Recommendations are automatically-generated suggestions to help you grow traffic, engage customers and boost sales. Each one estimates the uplift you could gain — for example, recovering revenue lost to a budget cap ...